Technical writing, accessible style
When you or your client's product or content is technical, you don't want to risk boring your readers. I specialise in breaking down difficult content for the average reader, and making topics that could be dry or boring in the wrong hands read as engaging and fresh.
Does this sound familiar? I can help:
You work with subject matter experts who have a hard time making that expertise understandable to a non-technical reader,
You work with subject matter experts but their time is better spent on their area of expertise rather than writing content,
Your writers produce great content, but it does not resonate with a more technical audience the way you would like it to.
Services
This is a non-exhaustive list of my services and portfolio samples, if you have something different in mind please contact me directly.
White papers
White papers convey complex issues to the reader in a clear and concise way. The underlying content can be dense, challenging - even dull - but the final product must be able to guide the reader towards understanding the issue, making a decision, or solving the problem. With white papers I can work directly with subject matter experts or using research material to distill the most important points into an easily digestible format.
Articles
More and more companies are turning to content marketing to improve visibility, build trust and convey expertise in their field. Whether in-depth articles for print publications, lighter blog posts or newsletters tailored to existing customers, I can deliver well-researched, interesting and impeccably written content across a wide range of technical topics.
Case Studies
Illustrative case studies are highly effective in converting potential customers. Targeted at decision makers, a clear structure, intelligent formatting and brand story running through the case study make dry technical content and metrics into an interesting, engaging and persuasive read.
WEBSITE copy
A potential or current customer visiting your website should be in no doubt about who you are and what you offer - and yet so many websites are confusing, unclear and hard to navigate, turning off potential leads before they reach out.
Clear, precise statements of who you are, what you do, and what problems you solve work best for converting and retaining customers. I work with clients to plan both structure and content for their website.
KNOWLEDGE BASES, TUTORIALS AND USER GUIDES
Any software onboarding process is made easier by having clear documentation. Whether short how-to articles and expansive knowledge bases I can break down your processes into step by step guides with visual cues. Alternatively, digest dense technical information and provide a concise, readable summary suitable for non-experts and top-level decision makers.
GRANT/BUDGET PROPOSALS
When securing funding or having a budget proposal approved, how the information is presented is just as important as the details you choose to present. By working closely with your experts to extract the relevant information and combing through the grant requirements, I can deliver well-structured documents that guide a non-technical reviewer through the proposal and justify what is requested.
If you have questions for me, or want to collaborate on a project, please get in touch below - I always welcome new enquiries.